:root {
  --paper: #f3f0e8;
  --paper-deep: #e6e1d4;
  --ink: #1a211c;
  --muted: #4d574f;
  --forest: #24382c;
  --sage: #5e6e41;
  --sage-deep: #465332;
  --creek: #6f8f98;
  --line: rgba(26, 33, 28, 0.14);
  --white: #fbfaf6;
  --shadow: 0 24px 60px rgba(26, 33, 28, 0.12);
  --serif: "Fraunces", "Iowan Old Style", Palatino, serif;
  --sans: "Outfit", "Avenir Next", "Segoe UI", sans-serif;
  --max: 1120px;
  --pad: clamp(20px, 4vw, 48px);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-weight: 400;
  font-size: 17px;
  line-height: 1.6;
  text-rendering: optimizeLegibility;
}
img { max-width: 100%; height: auto; display: block; }
a { color: inherit; }
h1, h2, h3 {
  font-family: var(--serif);
  font-weight: 460;
  letter-spacing: -0.03em;
  line-height: 1.05;
  margin: 0 0 0.45em;
}
h1 { font-size: clamp(3.1rem, 7vw, 5.6rem); }
h2 { font-size: clamp(2.1rem, 4vw, 3.4rem); }
h3 { font-size: 1.7rem; }
p { margin: 0 0 1em; }
.skip {
  position: absolute;
  left: 12px;
  top: -40px;
  background: var(--ink);
  color: var(--paper);
  padding: 8px 12px;
  z-index: 20;
}
.skip:focus { top: 12px; }

.staging {
  margin: 0;
  padding: 8px var(--pad);
  background: var(--forest);
  color: #e7eee8;
  font-size: 12px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  text-align: center;
}

.nav {
  position: sticky;
  top: 0;
  z-index: 10;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 14px max(var(--pad), calc((100% - 1320px) / 2 + var(--pad)));
  background: rgba(243, 240, 232, 0.92);
  backdrop-filter: blur(16px);
  border-bottom: 1px solid transparent;
}
.wordmark {
  display: flex;
  align-items: center;
  gap: 12px;
  text-decoration: none;
}
.mark { width: 46px; height: 36px; flex: none; }
.wordmark-type { display: flex; flex-direction: column; line-height: 1.05; }
.wm-name {
  font-family: var(--serif);
  font-size: 1.35rem;
  letter-spacing: -0.03em;
}
.wm-sub {
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--muted);
  margin-top: 3px;
}
.site-nav {
  display: flex;
  align-items: center;
  gap: 22px;
}
.site-nav a {
  text-decoration: none;
  font-size: 14px;
  letter-spacing: 0.04em;
}
.site-nav a:hover { color: var(--sage-deep); }
.site-nav a[aria-current="page"]:not(.nav-cta) { color: var(--ink); }
.nav-cta {
  border: 1px solid var(--sage);
  color: var(--sage-deep);
  padding: 8px 14px;
  border-radius: 999px;
}
.nav-cta[aria-current="page"],
.nav-cta:hover {
  background: var(--sage);
  color: #f7f6f1;
}
.nav-toggle {
  display: none;
  background: transparent;
  border: 1px solid var(--line);
  border-radius: 999px;
  padding: 8px 14px;
  font: inherit;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  font-size: 12px;
}

.hero, .problem, .guide, .plan, .story, .offer, .gallery, .stakes, .conversation, .samples {
  padding: clamp(72px, 10vw, 128px) var(--pad);
}
.hero {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(280px, 0.85fr);
  gap: clamp(32px, 6vw, 80px);
  align-items: end;
  max-width: 1320px;
  margin: 0 auto;
  padding-top: clamp(48px, 8vw, 96px);
}
.kicker {
  font-size: 12px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--sage-deep);
  margin: 0 0 18px;
}
.lede {
  font-size: clamp(1.05rem, 1.5vw, 1.25rem);
  max-width: 38rem;
  color: var(--muted);
  font-weight: 300;
}
.hero-actions, .offer-bar {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 22px;
  margin-top: 28px;
}
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  background: var(--sage);
  color: #f7f6f1;
  text-decoration: none;
  border: 0;
  border-radius: 999px;
  padding: 14px 22px;
  font: 500 15px/1 var(--sans);
  letter-spacing: 0.02em;
  cursor: pointer;
}
.btn:hover { background: var(--sage-deep); }
.text-link {
  color: var(--sage-deep);
  text-underline-offset: 3px;
  text-decoration-thickness: 1px;
}
.text-link:hover { color: var(--forest); }
.story .text-link { color: #f4f1ea; }
.hero-figure, .problem-figure, .portrait, .story-photo, .gallery figure {
  margin: 0;
}
.hero-figure img, .problem-figure img, .portrait img, .story-photo img {
  width: 100%;
  border-radius: 6px;
  box-shadow: var(--shadow);
  object-fit: cover;
}
.hero-figure img { aspect-ratio: 4 / 5; object-position: center 28%; }
.problem-figure img { aspect-ratio: 1 / 1; max-height: none; object-position: center; }
.portrait img { aspect-ratio: 3 / 4; max-height: none; object-position: center 18%; }
.story-photo img { aspect-ratio: 4 / 3; object-position: center; }
figcaption {
  margin-top: 10px;
  font-size: 13px;
  letter-spacing: 0.04em;
  color: var(--muted);
}

.problem, .guide, .story, .stakes, .conversation {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: clamp(32px, 6vw, 80px);
  max-width: 1320px;
  margin: 0 auto;
  align-items: center;
}
.problem { border-top: 1px solid var(--line); }
.problem-figure img { max-height: 520px; object-fit: cover; }

.guide { align-items: start; }
.facts {
  list-style: none;
  padding: 0;
  margin: 28px 0 0;
  border-top: 1px solid var(--line);
}
.facts li {
  padding: 14px 0;
  border-bottom: 1px solid var(--line);
  color: var(--muted);
}
.portrait img { max-height: 720px; object-fit: cover; object-position: center 20%; }

.plan { max-width: 1320px; margin: 0 auto; background: transparent; }
.section-head { max-width: 40rem; margin-bottom: 40px; }
.plan .facts {
  display: grid;
  grid-template-columns: 1fr 1fr;
  column-gap: 40px;
  margin-top: 8px;
}
.section-head p:last-child { color: var(--muted); }
.steps {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
}
.steps li {
  padding-top: 18px;
  border-top: 1px solid var(--ink);
}
.num {
  display: block;
  font-family: var(--serif);
  font-size: 2.4rem;
  color: var(--creek);
  margin-bottom: 12px;
}
.steps p { color: var(--muted); }

.story {
  background: var(--forest);
  color: #f3f0e8;
  max-width: none;
  padding-left: max(var(--pad), calc((100% - 1320px) / 2 + var(--pad)));
  padding-right: max(var(--pad), calc((100% - 1320px) / 2 + var(--pad)));
}
.story .kicker { color: #c5d5c8; }
.story p { color: #d5ddd6; }
.story-inner { max-width: 38rem; }

.offer { max-width: 1320px; margin: 0 auto; }
.split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 28px;
}
.split article {
  background: var(--white);
  padding: clamp(24px, 3vw, 40px);
  border-radius: 8px;
  min-height: 100%;
}
.split p { color: var(--muted); }
.offer-bar {
  margin-top: 36px;
  justify-content: space-between;
  border-top: 1px solid var(--line);
  padding-top: 28px;
}
.offer-bar p { margin: 0; max-width: 36rem; color: var(--muted); }

.gallery { max-width: 1320px; margin: 0 auto; }
.gallery-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr;
  gap: 18px;
}
.g-wide { grid-column: 1 / -1; }
.shot {
  display: block;
  width: 100%;
  padding: 0;
  border: 0;
  background: transparent;
  cursor: zoom-in;
}
.shot img {
  width: 100%;
  height: 440px;
  object-fit: cover;
  object-position: center;
  border-radius: 6px;
  background: var(--paper-deep);
}
.gallery figure:not(.g-wide) .shot img { height: 520px; }
.g-wide .shot img { height: min(72vh, 680px); object-position: center 40%; }
.shot.fit img {
  object-fit: contain;
  object-position: center;
  background: #ece7dc;
}

.stakes {
  background: var(--paper-deep);
  max-width: none;
  padding-left: max(var(--pad), calc((100% - 1320px) / 2 + var(--pad)));
  padding-right: max(var(--pad), calc((100% - 1320px) / 2 + var(--pad)));
}
.stakes p:last-child { color: var(--muted); }

.conversation { align-items: start; }
.contact-facts { margin: 28px 0 0; }
.contact-facts div {
  display: grid;
  grid-template-columns: 110px 1fr;
  gap: 12px;
  padding: 12px 0;
  border-top: 1px solid var(--line);
}
.contact-facts dt {
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
}
.contact-facts dd { margin: 0; }
.contact-facts a { margin-right: 14px; }
.preview-form {
  background: var(--white);
  padding: clamp(22px, 3vw, 36px);
  border-radius: 8px;
  display: grid;
  gap: 14px;
}
.preview-form label {
  display: grid;
  gap: 6px;
  font-size: 13px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
}
.preview-form input, .preview-form select, .preview-form textarea {
  font: 400 16px/1.4 var(--sans);
  letter-spacing: 0;
  text-transform: none;
  color: var(--ink);
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: 6px;
  padding: 12px 12px;
}
.preview-form textarea { resize: vertical; }
.form-note, .form-result {
  font-size: 14px;
  color: var(--muted);
  text-transform: none;
  letter-spacing: 0;
  margin: 0;
}
.form-result { color: var(--forest); }

.footer {
  padding: 36px max(var(--pad), calc((100% - 1320px) / 2 + var(--pad))) 64px;
  border-top: 1px solid var(--line);
  color: var(--muted);
  font-size: 14px;
  display: flex;
  justify-content: space-between;
  gap: 24px;
  flex-wrap: wrap;
}
.footer p { margin: 0; max-width: 42rem; }

.lightbox {
  border: 0;
  padding: 0;
  background: transparent;
  max-width: min(1100px, 92vw);
}
.lightbox::backdrop { background: rgba(18, 22, 19, 0.82); }
.lightbox img { width: 100%; height: auto; border-radius: 6px; }
.lightbox-close {
  position: absolute;
  right: 0;
  top: -42px;
  background: transparent;
  color: #f3f0e8;
  border: 0;
  font: inherit;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  font-size: 12px;
  cursor: pointer;
}

.samples {
  max-width: 1320px;
  margin: 0 auto;
}
.sample-note { color: var(--muted); max-width: 38rem; }
.review-row {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 22px;
  align-items: stretch;
}
.review-row article {
  margin: 0;
  background: var(--white);
  border-radius: 8px;
  padding: 28px 24px 32px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  gap: 28px;
  min-height: 100%;
}
.sample-label {
  margin: 0;
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--sage-deep);
}
.review-row q {
  font-family: var(--serif);
  font-size: clamp(1.35rem, 1.6vw, 1.7rem);
  font-weight: 460;
  letter-spacing: -0.03em;
  line-height: 1.25;
  quotes: none;
}
.more {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 18px 22px;
  margin-top: 36px;
}
.more .btn, .more .text-link { margin: 0; }
.after-grid { margin-top: 72px; }

@media (max-width: 860px) {
  .nav-toggle { display: inline-flex; }
  .site-nav {
    display: none;
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    flex-direction: column;
    align-items: flex-start;
    gap: 16px;
    padding: 18px var(--pad) 24px;
    background: rgba(243, 240, 232, 0.98);
    border-bottom: 1px solid var(--line);
  }
  .site-nav.open { display: flex; }
  .hero, .problem, .guide, .story, .stakes, .conversation, .split, .steps, .review-row, .plan .facts {
    grid-template-columns: 1fr;
  }
  .nav { padding-left: var(--pad); padding-right: var(--pad); }
  .mark { width: 36px; height: 28px; }
  .wm-sub { display: none; }
  .gallery-grid { grid-template-columns: 1fr; }
  .shot img, .gallery figure:not(.g-wide) .shot img, .g-wide .shot img {
    height: 62vw;
    min-height: 240px;
  }
  .hero-figure { order: -1; }
  .footer { flex-direction: column; }
  h1 { font-size: clamp(2.6rem, 12vw, 3.6rem); }
}

.compare-wrap { max-width: 1320px; margin: 0 auto; }
.why-table {
  width: 100%;
  border-collapse: collapse;
  background: var(--white);
  border-radius: 8px;
  overflow: hidden;
}
.why-table th {
  text-align: left;
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 500;
  color: var(--muted);
  padding: 18px 22px;
  border-bottom: 1px solid var(--line);
}
.why-table th:nth-child(2),
.why-table th:nth-child(3),
.why-table td.yn { text-align: center; width: 7.5rem; }
.why-table td {
  padding: 22px;
  border-bottom: 1px solid var(--line);
  vertical-align: middle;
}
.why-table tr:last-child td { border-bottom: 0; }
.why-table .feat {
  margin: 0 0 6px;
  font-family: var(--serif);
  font-size: 1.35rem;
  letter-spacing: -0.03em;
  color: var(--ink);
}
.why-table td p:last-child { margin: 0; color: var(--muted); }
.yes, .no {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 36px;
  height: 36px;
  border-radius: 50%;
  font-size: 18px;
  line-height: 1;
}
.yes { color: var(--forest); background: rgba(94, 110, 65, 0.16); }
.no { color: #8d4a42; background: rgba(141, 74, 66, 0.12); }
.why-table tbody tr { transition: background 0.2s ease; }
.why-table tbody tr:hover,
.why-table tbody tr:focus-within { background: #f7f4ec; }
.steps li { transition: background 0.2s ease; border-radius: 0 0 6px 6px; }
.steps li:hover,
.steps li:focus-within { background: rgba(255, 255, 255, 0.55); }
.btn, .text-link, .nav-cta, .shot, .faq-list summary { transition: background 0.2s ease, color 0.2s ease, transform 0.2s ease; }
.btn:hover { transform: translateY(-1px); }
.shot:hover img { transform: scale(1.015); }
.shot { overflow: hidden; border-radius: 6px; }
.shot img { transition: transform 0.35s ease; }
.split article, .review-row article { transition: transform 0.2s ease; }
.split article:hover, .review-row article:hover { transform: translateY(-2px); }

.site-video { margin: 8px 0 0; }
.site-video video {
  width: min(420px, 100%);
  max-height: 78vh;
  border-radius: 6px;
  background: #1a211c;
  box-shadow: var(--shadow);
}
.faq-list details {
  border-top: 1px solid var(--line);
  padding: 4px 0 16px;
}
.faq-list details:last-child { border-bottom: 1px solid var(--line); }
.faq-list summary {
  cursor: pointer;
  font-family: var(--serif);
  font-size: 1.35rem;
  letter-spacing: -0.03em;
  padding: 16px 0 8px;
  list-style: none;
}
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary:hover,
.faq-list summary:focus-visible { color: var(--sage-deep); }
.faq-list details p { color: var(--muted); max-width: 44rem; }

.lightbox { border: 0; padding: 0; background: transparent; max-width: min(1100px, 94vw); }
.lightbox::backdrop { background: rgba(18, 22, 19, 0.86); }
.lightbox-frame { position: relative; }
.lightbox-frame img {
  width: 100%;
  max-height: 82vh;
  object-fit: contain;
  border-radius: 6px;
  background: #111;
}
.lightbox-cap { color: #f3f0e8; margin: 10px 0 0; font-size: 14px; }
.lightbox-nav {
  position: absolute;
  top: 50%;
  transform: translateY(-50%);
  background: rgba(243, 240, 232, 0.92);
  color: var(--ink);
  border: 0;
  border-radius: 999px;
  padding: 12px 14px;
  font: 500 13px/1 var(--sans);
  cursor: pointer;
}
.lightbox-nav.prev { left: 12px; }
.lightbox-nav.next { right: 12px; }
.lightbox-nav:hover, .lightbox-close:hover { background: #fff; }

@media (max-width: 800px) {
  .why-table thead {
    position: absolute;
    width: 1px;
    height: 1px;
    overflow: hidden;
    clip: rect(0 0 0 0);
  }
  .why-table, .why-table tbody, .why-table tr, .why-table td { display: block; width: auto; }
  .why-table { background: transparent; overflow: visible; }
  .why-table tr {
    display: grid;
    grid-template-columns: 1fr 1fr;
    background: var(--white);
    border-radius: 8px;
    margin: 0 0 14px;
    overflow: hidden;
  }
  .why-table td { border-bottom: 0; }
  .why-table td:first-child { grid-column: 1 / -1; padding-bottom: 8px; }
  .why-table td.yn {
    display: flex;
    align-items: center;
    justify-content: flex-start;
    gap: 10px;
    width: auto;
    text-align: left;
    padding-top: 8px;
    min-height: 52px;
  }
  .why-table td.yn::before {
    content: attr(data-col);
    font-size: 12px;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    color: var(--muted);
  }
  .lightbox-nav { padding: 14px 12px; }
}